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Most marketers believe that the Customer Experience will be the primary driver of brand equity by 2020, if not sooner. Despite the shift to data-driven and automated marketing tactics, marketing leaders are not forgetting that most customers still want a personalized – albeit customized – experience. Even with the shift toward automation, something as simple as a phone call can make a big difference in the customer’s attitude toward your company. Here are three ways to engage your customers via a Customer Contact Center.