Contact Centers Improve the Customer Experience

Most marketers believe that the Customer Experience will be the primary driver of brand equity by 2020, if not sooner. Despite the shift to data-driven and automated marketing tactics, marketing leaders are not forgetting that most customers still want a personalized – albeit customized – experience. Even with the shift toward automation, something as simple as a phone call can make a big difference in the customer’s attitude toward your company. Here are three ways to engage your customers via a Customer Contact Center.